Google recently launched Penguin 4.0, an update to their current
algorithm. In case you are not sure what
Penguin is exactly, we have the lowdown for you. Penguin hunts for inorganic links posted to
the world wide web. Inorganic links are
the ones that are bought or put there only in order to improve search rankings,
whether or not they were of quality. These are considered bad links, and Google
has had enough.
These bad links became toxic to the internet, as their removal
was quite a time-consuming process. The two main updates to Penguin are that it
is now real-time and granular. Because Penguin data is refreshed in real-time,
any changes are made as soon as the page where the bad link was is re-crawled
and re-indexed. In addition to this, Penguin is devaluing spam by making
ranking adjustments only on spam signals, rather than adjusting rankings on the
entire website.
Cory Collins, a proficient link-builder, shares his perspective
on Penguin 4.0. He thinks that the fact
that Penguin devalues links rather than the entire site is a good thing, as it
will encourage marketers and site owners to have even stronger relationships
with Google. He says that now it will be
harder than it was before to manipulate the system, so focusing on building
good quality links will be essential. Devaluing links will be great for SEO
because it will counter any negative SEO that takes place.
Cory mentions that Penguin used to to penalize entire websites
for specific bad links, but that they should have never done this. The spam should be punished, but not the
entire site. This only made business owners, website owners, SEO, and marketers especially in Chiropractic SEO weary of Google, unsure of whether to trust them or not. This ambiguity was only made worse by the
recovery period. There was uncertainty
regarding whether or not websites were actually affected as well as wait times
that could not be predicted as to how long they would take.
The only way to
recover was from the time between data to refreshes, so lengthy time intervals
would slow down the entire process. The
new change of eliminating devaluing of whole websites, and only devaluing links
is what people have wanted from Penguin since it first came out. Business owners, SEOs, and marketers are
incredibly happy with this change.
